BACE calls for Renewed Commitment from Businesses to be Breastfeeding Friendly

FOR IMMEDIATE RELEASE -- April 8, 2015

In the wake of a breastfeeding discrimination incident last Thursday, April 2, 2015 at The Fun Dome in Edmonton, the Breastfeeding Action Committee of Edmonton (BACE) is calling for a renewed commitment on the part of Edmonton’s business owners to ensure families feel safe and welcome to breastfeed in public. The incident is the fourth reported to BACE since the New Year.

NEWS RELEASE

From: Breastfeeding Action Committee of Edmonton (BACE)
Contact: Nicole Hill, phone: (780) 997-3209, email: info@breastfeedingaction.ca
Re: Breastfeeding Information Session at The Fun Dome - 10 a.m., Apr 8, 2015


Supporting Edmonton Businesses to Become Breastfeeding Friendly

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FOR IMMEDIATE RELEASE April 8, 2015

In the wake of a breastfeeding discrimination incident last Thursday, April 2, 2015 at The Fun Dome in Edmonton, the Breastfeeding Action Committee of Edmonton (BACE) is calling for a renewed commitment on the part of Edmonton’s business owners to ensure families feel safe and welcome to breastfeed in public. The incident is the fourth reported to BACE since the New year. 

After last week’s incident The Fun Dome’s ownership reached out to BACE to support them in becoming a Breastfeeding Friendly Community Partner. The Fun Dome has begun the process of adopting BACE’s Breastfeeding Friendly checklist and will take the breastfeeding pledge as soon as they can finalize all of the required actions.

Nicole Hill, BACE’s Breastfeeding Friendly project manager, says, “educating businesses is an important part of supporting breastfeeding in public. The public also needs to be educated on the right of women and children to breastfeed anytime, anywhere.”

Despite years of work to normalize breastfeeding in Edmonton, there are still a concerning number of incidents that see breastfeeding mothers and children subject to harassment or discrimination. In addition to being a human rights violation, breastfeeding discrimination is also a public health issue. Women who do not feel supported to breastfeed in public are more likely to wean early, according to U of A researchers. Marginalized populations, including visible minorities, young mothers, new immigrants, and low income families, are especially vulnerable to breastfeeding discrimination. All Edmonton parents need to feel safe and secure in feeding their infants anytime and anywhere, and women and families from these marginalized populations may require additional support.

BACE is Edmonton’s breastfeeding advocacy organization. Created in 2001 in response to incidents of harassment of mothers who were breastfeeding their babies in public, BACE has been involved in supporting the creation of breastfeeding friendly policy in facilities in Edmonton as well as supporting the Alberta Human Rights Commission in updating their policy on breastfeeding. BACE recently received an Alberta Human Rights Education and Multiculturalism grant to conduct a Breastfeeding Friendly Initiative which aims to support local businesses and public facility managers to become breastfeeding friendly, to educate families on their breastfeeding rights, and to inform the general public of the importance of breastfeeding and how they may support it.

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Attached:

Breastfeeding Friendly Community Partnership checklist

Breastfeeding Friendly pledge

BACE: Incidents involving harassment for breastfeeding in Public 2010-2015: Incident list


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