BACE Billboard Launch

Edmonton, July 8, 2017 -- The Breastfeeding Action Committee of Edmonton (BACE) is unveiling a large "Yes, you can breastfeed here" billboard at the launch of our Breastfeeding Friendly Edmonton public education campaign. The billboard as part of an advertising campaign to help Edmonton families, facilities operators and the general public understand that families are welcome to breastfeed anytime, anywhere in our city - it's a right! Edmonton families posed for the ads at the pool, in the grocery store, the mall, a doctor’s office, and a restaurant – all places where families are likely to be, and likely to be breastfeeding, and unfortunately also places where discrimination incidents have been recorded in the past in Edmonton. 


“Families need our public spaces to be safe and welcoming for breastfeeding,” says BACE’s president, Krystina Langston. “The general public, retail and facility managers and staff and volunteers all need to support breastfeeding in public and know that asking a breastfeeding family to move or cover could be a violation of their rights.”

Our "Yes, you can breastfeed here" campaign is being launched today to help everyone in the city of Edmonton support breastfeeding families.

There are 20,000 babies born every year in the Capital Region, and 60,000 born each year across the province. Health authorities call for exclusive breastfeeding for six months and then for continued breastfeeding with the introduction of complementary foods for two years, and beyond. While over 90 per cent of Alberta families start out breastfeeding, few families are still exclusively breastfeeding by six months of age as recommended by health experts. In 2013, research from the University of Alberta pointed to a need for health officials, public facilities and businesses and retail spaces to do more to support breastfeeding.


Tools to support breastfeeding are already in place. BACE has updated its Breastfeeding Friendly toolkit with help Alberta Human Rights Commission education grant, for organizations wishing to become Breastfeeding Friendly. Edmonton’s health care providers, facilities and retail outlets can adopt the World Health Organization’s International Code of Marketing of Breast Milk Substitutes (WHO Code). Hospitals and health facilities can apply for accreditation under the internationally renowned Baby-Friendly Initiative.


Media Coverage

CTV News Edmonton - July 8, 2017
Story / TV Coverage (story starts at 9min 50sec)

Global News Edmonton - July 8, 2017
Story / TV Coverage (story starts at 12min09sec)

Metro News Edmonton - July 11, 2017

Newstalk770 (Calgary) Danielle Smith - July 11, 2017



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